‫Comments on: Do banner ads help search campaigns convert?‬ http://blog.clickwise.co.il/2007/09/do-banner-ads-help-search-campaigns-convert/ ‫בלוג בנושא קידום אתרים ושיווק באינטרנט‬ Mon, 15 Mar 2010 08:35:58 -0700 http://wordpress.org/?v=2.8.6 hourly 1 ‫By: Ron Pick‬ http://blog.clickwise.co.il/2007/09/do-banner-ads-help-search-campaigns-convert/comment-page-1/#comment-19 ‫Ron Pick‬ Thu, 20 Mar 2008 07:09:01 +0000 http://blog.clickwise.co.il/?p=14#comment-19 ‫Thanks Gautham, We are in the process of gathering data from several campaigns that are running both via conventional banner media and search. I hope to post more findings in the near future. Since the companies for which we run campaigns for stretch over different media sources (print, search, banner, TV) it is often hard to evaluate the exact effect each media source had on the other. We are not equipped to make "scientific" measures across sources that arent online, that would be something more suited towards Neilson i suppose. The hypothesis we make are the effects each campaign might have on search (inventory) and CTR as this is [more] easily measured with analytical tools available to us. Best, Ron‬ Thanks Gautham,
We are in the process of gathering data from several campaigns that are running both via conventional banner media and search.
I hope to post more findings in the near future.
Since the companies for which we run campaigns for stretch over different media sources (print, search, banner, TV) it is often hard to evaluate the exact effect each media source had on the other. We are not equipped to make “scientific” measures across sources that arent online, that would be something more suited towards Neilson i suppose.
The hypothesis we make are the effects each campaign might have on search (inventory) and CTR as this is [more] easily measured with analytical tools available to us.
Best,
Ron

]]> ‫By: Gautham Ramachandran‬ http://blog.clickwise.co.il/2007/09/do-banner-ads-help-search-campaigns-convert/comment-page-1/#comment-18 ‫Gautham Ramachandran‬ Wed, 19 Mar 2008 17:54:30 +0000 http://blog.clickwise.co.il/?p=14#comment-18 ‫This is interesting. Was there any follow-up based on this finding? Was there an attempt to design a scientific test with a clean test-control scenario to test this hypothesis? Gautham.‬ This is interesting. Was there any follow-up based on this finding? Was there an attempt to design a scientific test with a clean test-control scenario to test this hypothesis?

Gautham.

]]>