Selection helps conversion, or it causes tyranny, either way as a consumer you would probably prefer to have more choice then less. Bestbuyeyeglasses.com is a leading online retailer of designer sunglasses.
The site offers 127 different models of designer Ray Ban Sunglasses, Eyeglasses and frames, not to mention thousands of other selections from different designer names.
Without direction or focus, too many models might hinder me from making a decision, but BBE has pulled out the top selling brands and the top selling models from each brand, placing them where the visitor can easily see what others have chosen and what people are buying.

While most visitors would prefer choice, assisting the selection process can be the difference between making the sale, or not.