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מתוך הראיון:

What agencies are the worst at SEM and SEO techniques?

Virtually all of them. Like I said, the words ‘ad agency’ and ‘SEO’ are almost mutually exclusive.
The line of thoughts between the two industries are staggering simple. Ad agencies really only care about look and feel SEO firms only really care about rankings. Look and feel doesn’t generate rankings. At the end you need both to really do a positive ROI for a client.

SEO is a marketing discipline that the agencies really haven’t understood.”

לפוסט המלא: באנגלית